Jen Laesch - Jenesis Twelve Founder & Owner

The Story Behind Jenesis Twelve

After 25 years in the corporate world, I began to feel a quiet but undeniable pull — a whisper from within reminding me that it was time to step into something new. My lifelong love for fashion, creativity, and helping others feel confident inside and out had always been a part of me, and I knew it was time to turn that passion into purpose.

The name Jenesis represents a new beginning — a season of faith, courage, and trust in God’s plan. It’s inspired not only by my own new journey but by the story in Genesis 12, where Abram was called to leave the familiar and step boldly into the unknown, trusting that something greater awaited him. That same leap of faith mirrors my story — leaving behind what was comfortable to walk in purpose and promise.

The number Twelve holds deep personal meaning in my life — it’s the day of my birthday, my wedding anniversary, my son’s birthday, and the day we discovered we were expecting our miracle daughter. Spiritually, twelve symbolizes divine order, completeness, and faith in timing — a beautiful reflection of what this brand was built upon: gratitude for blessings, trust in new beginnings, and the belief that everything unfolds in perfect time.

Rooted in my Midwest values and grounded in faith, Jenesis Twelve is more than a boutique — it’s a reflection of purpose, confidence, and divine design. It’s fashion with meaning, created to remind you that when you walk in faith and authenticity, you are exactly where you’re meant to be.